Project information
- Category: Logo Design
- Client: Johanna White
- Project Proposal URL: click here for full project
Project Outline
Initially conceived as a student project aimed at gaining practical client exposure, I chose to undertake a logo redesign for Johanna's Homecare Services. The original logo suffered from poor readability and lacked relevance to the company's brand.
Project Phases
The logo redesign project involves the following key steps:
Design Brief: Understanding the client's business and outlining project objectives, target audience, and design requirements through a detailed document to guide the design process effectively.
Research: Conducting in-depth research on the industry, its history, and competitors, including understanding the brand, analyzing competition, market research, exploring design trends, and color theory.
Brainstorming: Generating and conceptualizing creative ideas to explore various design directions that align with the client's goals and preferences.
Sketching: Translating conceptual ideas into sketches both on paper and digital platforms to visualize potential logo designs accurately.
Executing the Logo Design using Illustrator: Applying the finalized design concept to create the logo using Adobe Illustrator, combining artistic skills with digital tools to produce a polished and professional logo that meets the client's specifications.